How virtual reality could change moviegoing

"Jump!" you're told again.

It's actually a harmless request, since this is virtual reality. Instead of a cliff's edge you're standing on a carpeted floor in a lounge at the Sundance Film Festival and you've been watching "The Climb," a brief film made by 8i, a startup that creates virtual reality, or VR, content.

"Your logical side is saying, 'I'm in a headset. I'm in this room.' But your emotional side is saying, 'I'm on a cliff. I could die here. I don't want to jump,'" said 8i co-founder and CEO Linc Gasking.

Virtual reality, the emerging technology that is poised to transform video gaming, is also coming to the movies. Here at Sundance 2016, more VR experiences than ever are being showcased as part of the film festival's New Frontier program, which celebrates new or alternative forms of creative expression.

Ramzi Haidamus, president of Nokia Technologies, says the development of VR for filmmakers has been a long time in the works. He recently spearheaded OZO, the first virtual-reality camera designed specifically for Hollywood-grade filmmakers. Haidamus has been experimenting with virtual reality for years and says the technology is making huge strides.

"I couldn't jump," Haidamus said after trying out "The Climb." He credits audiences' hunger to be closely connected to stories and VR's appealing price point as being a "perfect storm" for the technology this year.